The more, the better. This short formula can be used to monetize Big Data volume (see also news of August 14, 18). Many data records are dormant in existing company knowledge. They blossom into new value, enabling the development of new business models, new products or innovative customer relationships when they are brought to light from the data cellar.
The start of new activities is enriched many times over if externally available data is gained. For example, by using open data or by exchanging or purchasing external data that exactly meets the desired objective. In order to find the path to the clearing in the jungle of possible offers, intelligent signposts are needed, which avoid long searches and high expenditure of time and above all long detours.
Advaneo offers the solution: On the one hand, the Advaneo datamarketplace, which makes the internal data pool transparent and available. And on the other hand with the offer of more than 1 million open data, which are immediately available to every user.
