Customer journey – a comparison that pays off

16. October 2018

For online retailers, it has long been a matter of course to use the so-called customer journey to gain an exact understanding of their own target groups. Customer journey describes the behaviour of customers before, during and after the purchase. The same applies to the selection of a suitable and secure marketplace, especially when it comes to sharing, selling or buying data.

Own data, often hidden in silos, offer enormous potential for new business models and innovations. And this potential increases many times over if data from other companies is also offered for exchange, purchase or sale. Data mining, closed user groups in a data marketplace that guarantees security and especially data sovereignty, is offered by the solution of the International Data Space Association (IDS) with the corresponding system architecture. For more information order your white paper now: