Data dri­ven addons cre­at­ed the King of Real Estate Mar­ket


Analysing open data sources linked to inter­nal data sources trans­form busi­ness deci­sions and strate­gies. It ulti­mate­ly leads to reduced expens­es, increased rev­enues and excel­lent cus­tomer sat­is­fac­tion. Immobilienscout24 is an online com­pa­ny that pro­vides a plat­form for any­one to buy, sell or rent prop­er­ty. There were a num­ber of com­peti­tors with sim­i­lar offer­ings but one key fac­tor sets Immobilienscout24 above oth­ers. They have made good use of open data sources to pro­vide best cus­tomer expe­ri­ence for vis­i­tors on their plat­form.

Datasets used

Immobilienscout24 has lever­aged on open data to pro­vide added on ser­vices in your prop­er­ty search. Open data pro­vid­ed by the gov­ern­ment to include loca­tion of the near­est trains sta­tion, bus stop, Phar­ma­cy and gro­cery stores. This helps cus­tomers to know the prox­im­i­ty to key social ameni­ties includ­ing kinder­gartens from the prop­er­ty being con­sid­ered. With this infor­ma­tion Immobilienscout24 is now able to offer addi­tion­al ser­vices based on insight gained from open data to finance insti­tu­tions, pro­vide sug­ges­tions to sell­ers and pro­vide key insight to oth­er com­pa­nies on their plat­form.

Adva­neo Data Mar­ket­place

The sce­nario described above is not as easy and straight­for­ward as it seems. It involves exten­sive amount of data min­ing, ver­i­fi­ca­tion and clean­ing. This could take up to 80% of the task required before cor­re­la­tion and decid­ing if the dataset is rel­e­vant for a spe­cif­ic task or not. This usu­al­ly can take months of exhaus­tive search. The Adva­neo mar­ket place pro­vides a seam­less solu­tion as it is

Easy to Use: In a few clicks, get the required dataset you need for your research, project, mar­ket analy­sis or new busi­ness mod­el.

Expands Your View: The data mar­ket place will pro­vide you with a set of com­ple­men­tary rel­e­vant datasets to under­stand trends seen in your analy­sis.

No Over­heads: Each dataset already reveals a set of meta­da­ta includ­ing the provider and license. All datasets have ver­i­fied end points.


Today, a key part of Immobilienscout24’s work­force are data sci­en­tists. Over the last decade, the com­pa­ny has grown from being a new­com­er to now hav­ing 7 mil­lion users per month on their site with a large share than all their com­peti­tors com­bined.

Not all com­pa­nies have the resources to have a ded­i­cat­ed depart­ment of data sci­en­tist who spend 80% of their time search­ing and sort­ing through data sets. They can now lever­age on the Adva­neo mar­ket place to achieve sim­i­lar results with just a few clicks.

Phone.: 0211 8766910
Your Con­tact: Jür­gen Bret­feld