Dig­i­tal inca­pac­i­ta­tion?

9. October 2018

Data secu­ri­ty and data sov­er­eign­ty are the hot­ly debat­ed top­ics this year. Scan­dals sur­round­ing Face­book or Google are fuel­ing mis­trust and increas­ing uncer­tain­ty. Many users are of the opin­ion that their move­ment and usage data can be “pub­lic” because they have noth­ing to hide. And they are uncon­scious­ly falling into the trap of data hunters and col­lec­tors and expos­ing them­selves to the dan­ger of being manip­u­lat­ed and more or less inca­pac­i­tat­ed. For com­pa­nies, data trans­paren­cy is a hor­ror sce­nario, they right­ly fear for their com­pet­i­tive­ness and the loss of their spe­cif­ic know-how built up over many years.

At the same time, dig­i­tal trans­for­ma­tion is pro­gress­ing inex­orably. Fore­clo­sure would mean say­ing good­bye to the mar­ket in the short or medi­um term at the lat­est. Expe­ri­ence shows, how­ev­er, that counter-mod­­els, cur­rent­ly also for data octo­pus­es, are con­stant­ly devel­op­ing.  Today, data can be trad­ed on the “free mar­ket” with­out falling into dig­i­tal data traps. With the appro­pri­ate archi­tec­ture, data can be used inter­nal­ly and exter­nal­ly with­out hav­ing to fear a loss of con­trol. More infor­ma­tion can be found in the Adva­neo data mar­ket­place, just a click away.