Smart and Proac­tive Health Insurance Compa­nies

Back­ground

The insurance sector has been one the biggest use of data for deca­des. Speci­fi­cally, health insurance compa­nies whose busi­ness model invol­ves a prepaid monthly contri­bu­tion from members. When a health inci­dence occurs, payments are made to the hospi­tals, Doctors, reha­bi­li­ta­tion clinics and outpa­ti­ent care. This reac­tive approach is gradu­ally chan­ging. Health insurance compa­nies now want to predict if and when their clients will fall sick, how often and at what time in the year. Even more import­antly, what proac­tive measu­res can they take to prevent or mini­mise health rela­ted inci­den­ces?

Data­sets used

To provide the best service to their custo­mers, insurance compa­nies try to under­stand the life­style, beha­viou­ral patterns and acti­vi­ties of their clients. By corre­la­ting anony­mi­sed, histo­ri­cal perso­nal health records with other exter­nal data sources, this is now possi­ble. Exter­nal data such as rela­tive humi­dity, tempe­ra­ture, solar radia­tion and parti­cle mater sensors can detect amount of pollen in the air and provide warning to indi­vi­du­als who are aller­gic to it. User physi­cal acti­vity and eating habits can provide useful data­sets for predic­ting pati­ents prone to obesity or high blood pres­sure. Further­more, flu and other conta­gious dise­a­ses can be mapped around offices, and public meeting places to help indi­vi­du­als take more hygie­nic precau­ti­ons.

Adva­neo Data Market­place

Health insurance compa­nies will have access to over a million data­sets on popu­la­tion distri­bu­tion, loca­tion of hospi­tals and health­care centres and air quality data to alert their custo­mers how best to stay healthy. The Adva­neo data market­place offers:



Secu­rity and Privacy: Dealing with such medi­cal data is very sensi­tive and requi­res the highest possi­ble levels of privacy. How can insurance compa­nies get access to such data to create preven­tive solu­ti­ons and programs? The Adva­neo data market­place provi­des a broker service such that no data is stored by third parties. The exchange of data­sets only exists between trus­ted enti­ties.



Broker Service: Indi­vi­du­als with acti­vity apps and weara­bles can regu­larly log data on their mobile phones, and weara­bles. Such data­sets are a great source of infor­ma­tion which can be anony­mi­sed and seam­less traded by the data gene­ra­tor to the health insurance compa­nies.



Closed User Groups: Insurance compa­nies can create closed user groups with other stake­hol­ders who have air quality data, sports and acti­vity apps, so that meta­data is visi­ble only to these users in order to initiate possi­ble direct exchange of data. An added feature is that such closed groups can leverage on data­sets we have gathe­red and already proces­sed.

Impact

Health insurance compa­nies have trans­for­med from their tradi­tio­nal role as health bill sett­le­ments to proac­tively using data to predict and suggest preven­tive measu­res for their clients to stay healthy. As this trend grows, data privacy and data gover­nance issues cannot be igno­red. Using the Adva­neo data market­place helps compa­nies to meet these privacy requi­re­ments while offe­ring addon service to their clients to stay healthy.

Use of cookies
In order to optimize the website and to improve it continuously, ADVANEO uses cookies. By continuing to use the website, you agree to the use of cookies. Further information can be found in our privacy policy declaration.
-Click here to unsubscribe.